Part 1 suggested that business websites are underused. Two factors were raised. We continue with the 3rd here followed by suggestions to make it business oriented.
The culture that lead to lean startup Key is to be able to live the open culture.
Crowdsourcing; a tool for business
“Digital capabilities increasingly will determine which companies create or lose value” - McKinsey, May 2014
Crowdsourcing can do more by engaging consumers.
methods, business models and mechanisms of the internet economy.
Obviously the use of such a platform is not limited to marketing but to business development and other aspects of a business. This leads to the second capability.
Essentially this is about weberising business processes. Businesses from time-to-time necessitate specific actions; carrying out a market study, developing a new product, recruitment, etc. In this new social-economy, the crowd can assist rather than doing everything internally. Why? Because you can and it improves the deliverables while lowering costs. It also brands.
“China’s Xiaomi crowdsources features of its new mobile phones rather than investing heavily in R&D, and Telstra crowdsources customer service, so that users support each other to resolve problems without charge” - McKinsey, ‘Strategic principles for competing in the digital age’
Why they can is because Free now has value.